课程名称
Reputation Management in a Digital World
数字世界中的声誉管理
精
课程介绍
在这门课上,你呢?将担任一个虚构组织的通信经理,做出影响其在线声誉的关键决策。您将体会到:如何建立健全和可持续的在线声誉?ues基于一个现实生活中的例子来管理危机,在多个平台上做出适当的反应。从现实生活中的案例研究中学习,并了解博客、Facebook、Twitter、快照和其他社交平台在当今社会中的重要作用?数字世界是快节奏和不断变化的,但同样是一个充满挑战和令人兴奋的工作环境。本课程与市场营销、通讯、公共关系、社交媒体和广告等相关。
In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
You will experience:
how to build a robust and sustainable online reputation
the positives of building a strong participatory culture
how to manage social media issues based on a real-life examples
how to manage a crisis and respond appropriately across multiple platforms.
Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.